About MasterBUILT

Achieving Together

Changing the Hotel Landscape

Since establishing, MasterBUILT Hotels has been laser focused on their vision of becoming a leader in the entrepreneurial development of select service lodging within Canada.

In April 2011, the MasterBUILT team forever altered the Canadian hotel landscape by acquiring the master territorial development rights to the Microtel Inn & Suites by Wyndham brand for Canada. Since acquiring the rights, they have committed to opening 75 hotels by 2036 and made it their mission to develop an iconic brand beloved by guests and owners alike. With over 35 Microtel hotels scheduled to open by the end of 2021, MasterBUILT is well on the way to fulfilling that mandate. The explosive growth of the Microtel brand and industry reputation as one of the most dynamic new hotel concepts in Canada is due in large part to strong development partnerships and direct corporate investment by both MasterBUILT and their private equity partners.

As the proud recipients of the Canada’s Best Managed Companies award for 5 years running, the MasterBUILT team is confident that they have developed best-in-class systems and structures to cement their reputation as industry leaders moving forward.

What Masterbuilt Does

Construction & Development

MasterBUILT Hotels is a privately owned, Calgary-based hotel development and investment company that is consistently ranked by leading industry sources as one of the fastest-growing and most successful hotel developers in Canada.

Benefit from MasterBUILT Hotels experience and expertise in:

  • Site Evaluation & Selection
  • Site Acquisition
  • Project Design & Planning
  • Project Structuring & Financing
  • Project Management
  • Construction Cost Estimating
  • General Contracting / Design Build
  • Strategic Sourcing & Procurement

Hotel Management

With years of experience in hotel management, the MasterBUILT management team ensures all new hotels operate using sound financial planning, implement innovative cost control measures, and are promoted by MasterBUILT Sales and Marketing experts.

The goal for every location is to increase bottom-line revenue through:

  • Pre-Opening Project Management
  • Hotel Operations
  • Shared Corporate Services
  • Strategic Sourcing & Procurement

Asset Management

With expertise at every stage of the hotel development life cycle, the MasterBUILT team provides hotel owners with the knowledge, relationships, site access, and  development strategies needed to deliver superior returns.

Watch returns increase with MasterBUILT’s strategic asset management in:

  • Partnership Administration
  • Capital Projects
  • Brand Management
  • Strategy
  • Dispositions

Investments & Franchising

As the territorial master developer for Microtel in Canada, MasterBUILT Hotels is here to provide you with the support and expertise you need at every stage of the hotel ownership process to maximize the value of your investment.

The Smarter Hotel Investment – Why Microtel:

  • Smarter Design
  • Modern Comfort + Reliability
  • Sustainable + Responsible
  • Designed for Canada
  • MasterBUILT support

Common Ground

The first hotel donations program of its kind in Canada, Common Ground was created by the MasterBUILT Hotels leadership team as a way to say ‘thank you’ and support the communities where we build and operate.

Since launching Common Ground in 2016, it has been our privilege to build even deeper roots and partnerships in these vibrant communities. We are committed to working closely with the dedicated organizations that uplift these areas through charitable work. As we move forward, we promise to continue to promote socially responsible practices across all of our hotels, while giving back to the community.

Meet Our Team

About Us
Marc StaniloffCo-Founder & Chairman
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Marc Staniloff’s vision and business expertise has grown Superior Lodging Corp. – MasterBUILT Hotel’s joint venture parent company – into one of the most successful and revered hotel development companies in Canadian history. Having played an instrumental role in the development and financing of branded hotels throughout the country, Marc is focusing his expertise on the growth of MasterBUILT Hotels and its partner brands. Marc has been a member of the Franchisee Advisory Board for Super 8 Worldwide and Wingate by Wyndham for more than a decade and is influential in the direction of the Microtel Inn & Suites by Wyndham brand development in Canada. An active member in the Young Presidents’ Organization, Marc’s extensive network of business relationships is the foundation of MasterBUILT’s growth.

About Us
Aodhan SheahanSenior Vice President, Operations
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Aodhan’s diverse background in hotel operations spans 20 years and includes roles such as Hotel General Manager, roles in sales and acquisitions and most recently as Director, Hospitality Operations with Fortis Properties where he was responsible for as many as 10 hotels and more than 1000 employees. Aodhan played an active role in the sale process of Fortis Properties 23 hotels. Aodhan has been invited to share his knowledge and passion for the hotel industry as a speaker at a variety of industry conferences including the Canadian Hotel Investment Conference and Western Hotel Investment Conference.

About Us
Donna FaheyVice President Sales & Marketing
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Donna Fahey is responsible for leading the sales and marketing of MasterBUILT Hotels’ managed properties. Donna brings to MasterBUILT thirteen years of sales and marketing experience in the hospitality industry – having worked as the Director of Sales and Marketing at Bellstar Hotels & Resorts (a leading resort development and management company in Western Canada) and most recently as Director of Sales and Marketing at the Delta Hotel in downtown Calgary.

Rhonda HollandDirector of Finance & Group Controller
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Rhonda brings to MasterBUILT an extensive accounting and finance background with 20+ years of reporting for public and private companies, and NPO’s. Rhonda recently spent 6 years in a senior accounting role with Brookfield Residential, one of North America’s largest developer / builders publicly traded on the TSX and NYSE. Rhonda possesses 10+ years of experience within global multi-divisional construction/engineering firms and 6+ years providing strategic oversight and financial reporting for executive leadership teams and investor groups.

About Us
Donald BerglundChief Financial Officer
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Don’s focus at MasterBUILT is on the growing project financing, deal structuring, investment reporting and compliance requirements. Don’s experience is comprised of wealth of real estate finance and accounting, most recently as the SVP of Finance & Accounting at Walton, a large North American land development company. Prior to Walton, Don was a Senior Partner in the assurance practice of PWC for over 17 years. Don brings a unique perspective and insight into the business in addition to a passion for the hospitality industry.

Ryan TraceyDirector of Operations, Western Canada
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Ryan’s hospitality background spans 12 years and includes positions in Operations Management, Revenue Management, Accounting and Food & Beverage Management.  Before joining the MasterBUILT team Ryan spent 6 years with Fortis Properties where he most recently held the position of General Manager of multiple hotels in Medicine Hat. Ryan also brings to the team a background as a leader in a brand wide General Manager Training Program.

Contact Us

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