Since establishing, MasterBUILT Hotels has been laser-focused on their vision of becoming a leader in the entrepreneurial development of select-service lodging within Canada. In April 2011, the MasterBUILT Hotels team forever altered the Canadian hotel landscape by acquiring the master territorial development rights to the Microtel Inn & Suites by Wyndham brand for Canada.

While their focus lies in driving towards the mission to expand the Microtel portfolio and commitment to opening 75 Microtel hotels in Canada, the MasterBUILT team has also broadened their brand horizons. Beginning in 2014, MasterBUILT has expanded into the Marriott brand by developing both the Courtyard and Residence Inn by Marriott in South Calgary, taking over the management of both properties in 2019. In the same year, MasterBUILT opened the TownePlace Suites by Marriott in Fort McMurray, Alberta, solidifying their experience within the Marriott brand.

Although the focus continues to be the Wyndham and Marriott brands, the MasterBUILT team will also consider other brands on a selective basis.